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Our mission
Firstly, hello and thanks for considering our job post! 😊
At Rasayel, our mission is to help small businesses communicate and build relationships with their customers no matter where they are. More and more, customers are reaching out to businesses through multiple channels – think WhatsApp, Facebook and Instagram messages; think SMS; think threaded comments on a Facebook post or Youtube video.
Businesses who can connect with their customers in these multiple locations are at an advantage. However, managing all of these communications channels is an extremely difficult task for customer support and customer success teams. That’s why we built Rasayel.io – an omni-channel inbox for customer messaging, designed for customer support and customer success teams in small companies.
See our product intro video for more info.
About the role
As Interim Head of Growth you will have a blank canvas to shape and develop our growth marketing efforts. We are just at the very beginning of our journey. We have our first set of paying customers, and now it’s time to start figuring out how to grow! 🚀
We have two priorities at present:
- Acquire our first 100 customers.
- Start building a world-class growth engine, to propel us to 1000 customers by the end of 2022, and beyond!
Firstly, we want someone to come in and help us to figure out 1-2 acquisition channels, to help us get to 100 customers. We anticipate that this first stage will not be especially elegant – scrappy email tests, paid tests, or other ideas from first principles. Anything that works and gets customer acquisition up and running is a win. We are not especially concerned with CAC in the short term… within reason 😊
Secondly, we are looking for someone who can help us to build a world-class growth engine. Our average ACV is currently < $2,500, so we anticipate that content / SEO will be extremely important. Beyond that, we would love to figure out another 1-2 scalable acquisition channels, whatever they may be.
We would love to find a growth person (or persons) to join us in a consulting capacity, with a view to having the right person join the team full time, further down the line. However, our first priority is getting to 100 customers. So, if you’re a consultant / freelancer who is interested in working with us in the short term but not the long term, that’s ok. Please apply and it may be a perfect fit for the here and now.
About you
Essentials:
- You’re a resourceful growth marketer with a bias for action.
- You like to problem solve from first principles rather than relying solely on tried and tested playbooks.
- You have helped to grow a B2B SaaS company in a marketing or growth role.
- You have deep experience in one (or more) of the following:
- Content / SEO
- Paid / performance marketing
- Outbound / email marketing
How to apply
Please contact [email protected], tell us why you’re interested in working with us and include a link to your Linkedin profile.
(We love ambition, and we’re very ambitous ourselves… but please don’t apply unless you have marketing experience within a B2B SaaS org).
Our company
We at Rasayel (https://rasayel.io/) are a small, sharp-focused and deliberate team, dotted across North America, Europe and the Middle East. We are early stage, but we already have paying customers and are ready to accelerate after the market opportunity in front of us. We dream big, and we have plenty of big plans. Our leadership team come from companies like Intercom and Petronas. We are open, kind, inclusive and forward thinking. You will find zero of the big tech co. bureaucracies or politics. We all about good, calm and meaningful work. 🙂
