We’re hiring a Lead Product Designer—focused on getting more users to try RISE and improving their experience during their first few weeks. I wrote this letter to help you decide if this is the right opportunity for you. In it I share what you need to be successful, what success looks like, and challenges you’re likely to face.
If it turns out this is a fit, I believe that you will be hard-pressed to find something more meaningful and impactful for your life and career.
It will take you time to read through, but if you do, you’ll learn something new, have a clear sense of what we’re working on, and if you’ll thrive in our current environment. You won’t find traditional requirements. Mostly because this isn’t a traditional role and we’re not looking for a traditional person.
For the right person, this could be a once-in-lifetime chance to do something that matters and propels your personal and career growth further than you might imagine.
Thanks in advance for reading & sleep well,
CEO & co-founder @ Rise Science
The short answer: we exist to give all people the energy to make the most of life.
Our current product, RISE, is mobile app designed to help everyone with a phone master their energy. We’re in the business of giving our customers energy. When we stay focused on that need, customers are happy.
It turns out that the biggest determinant of your energy levels is your sleep. However, the tools available today are focused on speciality niches. Some are trying to help you fall asleep (like Calm) and others measure every physiological asepct your sleep (like Fitbit, Whoop, & Oura). While those businesses have executed very well they’re relevant for maybe ~15% of the population.
We’ve always believed there’s a significantly larger opportunity for impact by focusing on what the vast majority of us want: more energy. We all want more energy. Just last year, consumers spent a trillion dollars on caffeine alone. A trillion dollars on a drug that gives us a short-high. We believe people want real energy. We believe that people are changing how they view their health and turning to much healthier, scientifically sound solutions.
When you’re squarely focused on the need for more energy you design a much different solution than what exists. Rather than helping you fall asleep or track your sleep with hardware, our app uses behavioral data from phone to analyze how much sleep debt you have and your circadian rhythm so you can forecast exactly how much energy you’ll have during the day and manage your energy.
It allows for some powerful use-cases:
It’s taken a decade of rigorous work and research to get here. We’ve invested millions of dollars (from the investors behind Peloton, Fitbit, Spotify, Facebook, and Twitter) and have millions of nights of data from 1m+ users – from high schoolers to pro athletes, working parents to retirees – to design and build scientifically robust algorithms to help people live the best lives possible.
If you want to see it for yourself, start a free trial.
In 2021 we had 1 million people install RISE. 200k started a trial. Your job is to ultimately increase the percent of folks who install that start a trial with us. To do that, you’ll need to help our new installers to feel incredibly confident RISE will help them take control of their sleep and energy.
Doing this well won’t be one of those jobs you can coast and get by. You’ll need to be ready to build. But if you put 8 hours a day of solid work, and you’re the right fit, you’ll directly improve the lives of millions of people in 2022.
We’ve learned our day to day environment is unique. If you feel super confident about these three areas, we should talk. If not, you won’t find success in the role:
Company culture and stage
You’ll be part of a dedicated empowered team thats focused on the same problem you are. That means you can maximize your time focusing on discovering the right problems to solve. And then solve it well. No other fluff. You and Kellie own the strategy and have the engineering resources to build and learn quickly. Here’s a quick run-down of who you’re working with:
You’ll have data to learn incredibly quickly. We’ve instrumented our whole product for doing high quality research. Need 5 people that installed but didn’t start a trial to test a prototype? We can get them on zoom in 24 hours. You’ll also know how your solutions impacted customer behavior. We ship every new feature as a randomized controlled trial. This means you can see how your solution is working leading to much better and faster iterations. Lastly, you’re not starting from scratch. We know quite a bit about who these customers are and why they’re not starting trials.
Design works well at Rise. Jason, who heads our design function, has been designing interfaces professionally since 1998. He was at Rise in 2018 when it was bunch of ideas cobbled together and his work has enabled us to go from 0 to 1m+ installs last year. He’s an expert. A rare breed that has done it all. Leading big teams, being the principal designer, deep in product, deep in marketing. You get the idea. You’ll get to learn directly with him. This means there’s no problem you’ll run into that he won’t be able to guide you through. You’ll find he’s selfless, low ego and kind.
Expertise in interaction design: You think in flows, not just static screens. You’ve been making it effortless for people to move around consumer applications for many years. Other designers respect your interaction skills and tap you for advice.
Expertise in user-centered design methods: Customer feedback is an inspiration and something you crave to keep your creative juices flowing. You use iterations to maximize your opportunities for feedback. You know what needs to be learned, how to put together a discussion guide, facilitate the session and synthesize the findings.
Good visual design fundamentals: Making the right typography choice or reworking a layout to optimize clarity is effortless for you. You know how to apply a style guide effectively but also know when to extend beyond it.
Competent writer: You’ve solved design problems with words and designed with content.
Skills and experience that separate you from your peers
Instead of a cover letter, email me at [email protected] | Subject: ‘Lead Product Designer’ and include your answers to the questions below. We appreciate thoughtful responses, but please don’t spend more than an hour.
I’ll hand review what you send. I’ll respond with either “I don’t think the fit is here” or that we should move forward with the process. If we move forward, here’s the rest of the process we’ll use to learn together if this is an amazing fit for you:
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