Lifecycle Marketing Operations Associate Remote

Overview

About Us

At Hatch, we’re dreaming up new ways to help everyone sleep better. We’ve helped over a million families get the sleep they need and we’re just getting started. Originally inspired by new parents and their babies, Hatch has evolved our suite of smart sleep products to help humans of all ages and stages develop and maintain natural, healthy sleep habits.

The Opportunity

We’re looking for a passionate, analytical, detail focused Lifecycle Marketing Operation Associate to execute our lifecycle campaigns across email and mobile. In this role, you will be a key contributor to delivering omnichannel, delightful, highly personalized customer messages. You will oversee all lifecycle messaging for both of Hatch’s product lines. You should thrive in a fast paced environment, and be quick to make strategic data driven decisions. The ideal candidate will have experience with customer segmentation, managing third party platforms, and a keen focus on LTV growth. You are testing obsessed and constantly adding ideas and concepts to your testing roadmap. This role is extremely cross functional and will involve working closely with the entire marketing team, data & analytics & product management teams.

This person must be based in the United States or Canada. Hatch is based out of California, so this role would be asked to be available during PST/PDT hours.

What You’ll Do

• Execute email, push, and mobile campaigns for lifecycle, triggered, broadcast, and transactional messages.
• Lead AB testing initiatives across audiences, creative testing, and channels.
• Create and own the testing roadmap and reporting
• Be the owner of campaign setup, customer segmentation, and QA.
• Develop Hatch’s personalization strategy to test across the customer journey.
• Be detail obsessed – you will own the end customer experience, ensuring all campaigns are planned and launched on time.
• Work closely with the LCM &  Product Marketing teams to manage launches and with the data & analytics team to develop rich customer segmentation.
• Be the go to for LCM platforms, managing vendor relationships and discovering new opportunities to streamline workflows.
• Identify new customer communication channels, working with Prod & Eng to build out third party applications.
• Manage monthly reporting and development of LCM dashboards.

Who You Are

• 2-4 years of experience in a marketing operations role, preferably in lifecycle marketing.
• A problem solver…You like to understand the expected outcome, get the context, and then work entrepreneurially to get it done.
• Bachelor’s degree required (Business, Marketing, Operations is a plus)
• Comfortable diving into new tools and tech and figuring out how best to utilize them to increase LTV.
• Direct experience working in various ESPs & Engagement Platforms  (Iterable, Braze, Airship, Mandrill preferred) and Customer Data Platforms.
• Experience and familiarity with consumer tech product and subscription businesses is a plus.
• Extremely detail-oriented and organized.
• Flexible and adaptable. You are equally as comfortable spending your day in the weeds as you are collaborating with others.
• Familiar with the dynamics of a fast-paced (and fast-growing) company, and the importance of clear communication
• Strong work ethic and sense of urgency. You can easily manage competing priorities and short deadlines.
• Excellent project management skills, ability to multitask effectively.
• Ability to think quickly on your feet, adapt to a highly variable environment, change scope and focus with ease.

Why You Will Love Working at Hatch!

• We are certified as A Great Place to Work! 97% of our employees have reported that Hatch is a great place to work.
• We have an amazing leadership team that truly values its employees and lives our company values each and every day.
• We delight our customers with something everyone needs: a good night’s sleep!
• Our team is collaborative, fun, and brilliant!
• You have an opportunity to make a large impact in people’s lives
• We are backed by world class investors including True Ventures and have strong revenue growth.
• We let you take care of what you need by offering a flexible/remote work environment

We also take care of you through our comprehensive compensation package and many other perks and benefits including:

• 100% paid medical, dental, and vision for employees and 80% coverage for dependents
• Meaningful equity
• 401(k) match with no vesting schedule
• 16 weeks paid parental leave for those important moments in life
• 12 free therapy sessions on Samata Health’s platform
• Financial Support for Family Planning
• Remote office allowance
• Monthly Internet reimbursement allowance
• Friends and Family discount on our products
• Discount program from popular brands in travel, entertainment and retail
• Many other spontaneous perks