This role is one of the most consistent touch points with our clients in the SEO and content marketing process and is responsible for performing Content Keyword Research (determining the best keyword targets for content production purposes), Performing Content Strategies at the outset of projects analyzing the biggest opportunities a client has to improve on-page performance for their site and make active recommendations to immediately improve their performance, assisting our Head of Content and Content Production Managers with Content Production work, Content Pruning Reports which we use to improve underperforming content for clients with older established content on their site, pulling data on content KPIs, and other site metrics that help push our strategies forward, as well as other tasks in coordination with our SEO Strategists in a team-oriented “pod” format.
While this is a creative role, it’s also a very analytical role, dissecting keyword data in aggregate and making sense of these search volume numbers and difficulty scores to clients so that they can understand what to expect with every recommendation we make.
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